Golden Andes Coffee
Introducing Our Premium Brand:
Origin: Perlamayo Village, Cutervo, Cajamarca – Peru
Specialty coffees with heritage and artisanal dedication
Family coffee farming since 1950
Our Story
A Story That Begins in 1914
In 1914, Pascual Rojas Julón was born. Years later, he migrated in search of work to the village of Perlamayo, in Cutervo, Cajamarca. There, his destiny changed: he met Don Narcizo Vásquez Pérez, who gave him the opportunity to work the land.
That beginning—humble and demanding—was more than just work. It marked the start of a family tradition that, generation after generation, learned to understand the land, respect the rhythm of coffee, and preserve an origin that today stands as a real and reliable proposition for buyers.
Coffee Crafted by Hand
Early coffee farming was natural and traditional: harvesting ripe cherries, sun-drying on patios (flattened ground), and hulling in wooden mortars using a pestle—purely by manual force.
The lots were located 1–2 hours from the home. To sell green coffee, the journey was made on horses and mules toward Bellavista (Jaén): a three-day trek, crossing the Chamaya River by canoe (with the animals swimming across).
That effort built a reputation: coffee became the most valuable product and the most sought-after in regions where it was not grown.
Three Generations on the Same Land
From Pascual and Matea were born Paulino Rojas Vásquez and Eloisa Rojas Vásquez. Eloisa later formed a family with Juan Pérez Mego, and one of their sons, Victoriano Pérez Rojas, was raised by his grandparents, who taught him coffee farming from an early age.
With Victoriano and Hilda Berónica Altamirano Paz, a new family stage began. Their eldest son, Carlos Enrique Pérez Altamirano, represents the third generation of coffee growers on the same land, acquired and consolidated through inheritance.
In coffee, this matters: consistency does not depend only on technique; it depends on a culture of production.
Pascual Rojas Julón – The Patriarch
Perlamayo Village
Golden Andes Coffee
Overview
Golden Andes Coffee is the company that supports and manages the commercial operations of DINÁSTIKA COFFEE, operating with full tax compliance and the capacity to handle both domestic and international trade.
Our registered address is CAL. SANTA TERESITA NRO. 859, URB. MARISOL II, Jaén – Cajamarca, Peru.
We are authorized to engage in international trade as an importer/exporter, supporting an “export-ready” business approach from the outset: administrative organization, document traceability, and a structure designed to work with demanding buyers—without improvisation.
Mission
To drive the growth of DINÁSTIKA COFFEE as a coffee of origin from Cutervo–Cajamarca, bringing consistent and traceable specialty coffees to national and international markets through an integrated “from farm to cup” approach: rigorous selection, controlled processes, purposeful roasting, and a brand experience that honors its origin.
Vision
To become a leading Peruvian brand in specialty mountain coffees, recognized for its lot-by-lot quality, its ability to innovate (product, packaging, roasting, and experience), and for generating sustainable prosperity for farming families, achieving a strong presence in Peru and continuous expansion into demanding international markets.
Values
Uncompromising Quality: Clear standards, lot-by-lot evaluation, and consistency. (No hype—only what’s in the cup.)
Traceability and Transparency: Origin, processes, and criteria communicated with clarity.
Respect for Origin: Technical and commercial decisions that protect the terroir and its identity.
Process Discipline: Selection, fermentation/drying, roasting, and packaging with control and continuous improvement.
Purposeful Innovation: Technology and R&D to enhance quality and experience—not just for appearance.
Responsible Sustainability: Agricultural practices that protect the soil, water, and long-term productivity.
Long-Term Relationships: Reliability, direct communication, and a focus on win-win partnerships.
Dinástika Coffee Arrives — Our Flagship Brand
Export Vision
Growing Region
Specialty Coffees Since 1950
In the highlands of Cutervo, Cajamarca—where the mountains touch the clouds—our family has cultivated coffee for generations. Each plant is cared for with the same dedication and passion passed down by our grandparents.
Dinástika Coffee
Location
Golden Andes Coffee
Street: Santa Teresita 859, Urbanización Marisol
Jaén, Cajamarca-Perú
WhatsApp: 51 993 410 696
Business Hours
Monday to Saturday: 7:00 AM – 5:00 PM
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